Reading Rainbow®
Inspiring Generations of Children to Love Reading

Reading Rainbow® first launched in 1983 as a children’s television series designed to encourage reading.  Creators WNED-Buffalo, Lancit Media Productions, and Great Plains National Instructional Television ultimately produced 155 episodes over the next 26 years,  becoming the third longest running children's TV series in US history.  Famed actor/director LeVar Burton, best known for his distinguished TV roles — most notably Kunta Kinte on ROOTS and Geordi La Forge on STAR TREK: THE NEXT GENERATION,  hosted each episode and served as Executive Producer.  


The show ended in 2009, after earning a remarkable 26 Emmys, the Peabody Award and more than 200 other broadcast awards. In 2011, Burton formed RRKIDZ with his business partner, Mark Wolfe, to continue his commitment to giving children the finest reading and enrichment experiences found anywhere.


Headquartered in Los Angeles, RRKidz reconceived Reading Rainbow for today's children with the support of series creator WNED/Buffalo.  Reading Rainbow, the #1 education service, now offers its fully reimagined library of books, videos, and games for the Web, iPad, and Kindle Fire. With the mission of bringing a passion for reading to Every Child, Everywhere, Reading Rainbow is available at home, in the classroom, and on the go.