Frequently Asked Questions

Every Child...Everywhere: The Reading Rainbow Kickstarter

  • The Kickstarter campaign has ended but I still want to help Reading Rainbow. Where can I pledge?

    It’s not too late to join us!  Head to helpreadingrainbow.com to bring Reading Rainbow to even MORE classrooms and get limited edition rewards for your pledge.
  • Tell me EXACTLY what will happen when this Kickstarter raises $1,000,000. (Please.)

    When this campaign reaches the minimum funding goal of $1,000,000, we will be able to:

    1. Build a new version of the existing Reading Rainbow app, designed specifically for classrooms and teachers.

    2. Make the existing (home) and new (classroom) versions of Reading Rainbow accessible on the web.

    3. Provide free year-long subscriptions to the full Reading Rainbow library to AT LEAST 1,500 classrooms.

  • OK. What happens when we raise MORE than $1,000,000? Where does the extra money go?

    That’s a great question — especially since, together, we reached the $1,000,000 minimum funding target on the FIRST DAY of the campaign! Now that we have, we’ve announced a new STRETCH GOAL of $5,000,000, which will let us accomplish two more BIG GOALS.

    1. MORE PLATFORMS. As of now, we’ll be able to deliver Reading Rainbow across selected tablets (iPad, Kindle Fire) and on the web. When we hit our next goal, we’ll be able to expand to more new platforms — including mobile phones, Android devices, and selected game consoles and set-top boxes.

    2. MORE CLASSROOMS. Right now, we’ll be able to provide at least a year of FREE ACCESS to the FULL READING RAINBOW LIBRARY, to over 1,500 classrooms that can’t afford it. When we hit our next goal, we’ll be able to provide it for free in an additional 6,000 classrooms, for a total of AT LEAST 7,500 CLASSROOMS!

    And no matter how much the Kickstarter raises, ALL of the money will be spent on the same two goals: making Reading Rainbow accessible EVERYWHERE (on as many platforms and devices as possible), and to EVERY CHILD (by providing free subscriptions to US/Canadian classrooms that can’t afford it).

    More money raised? More classrooms helped. It’s as simple as that.
  • I don’t need the free subscription. Can I give it to another child, or donate it to families in need?

    YES! If you don’t want or need your free subscription to Reading Rainbow, you’ll be able to give it to another child in your life, or apply your subscription toward helping a classroom in need. It won’t go to waste!
  • What if I don’t want some/all of the rewards? Can you just use the money to help more classrooms?

    YES! If you don’t want some (or all) of the rewards, we will use the funds to help provide more classrooms with free access. Here’s how it works.

    IF YOU DON’T WANT ANY OF THE REWARDS:

    1. If you haven’t pledged, click the green button at the top of this page that says “BACK THIS PROJECT.” Or, if you have pledged, click on the blue button at the top of this page that says “MANAGE YOUR PLEDGE.”

    2. On the next page, make sure you’ve entered the amount you wish to pledge at the top. Then, select the top package (“No reward”), or the $5 reward package (to be thanked on our website).

    3. Click the green button at the bottom of the page that says “CONTINUE TO NEXT STEP.”

    4. Make sure the pledge says “No Reward” or “Reward: $5”, and click the blue CONFIRM button.

    IF YOU DON’T WANT SOME OF THE REWARDS:

    You don’t have to do anything until the campaign is over. Once it ends, we’ll contact you to get more details about your reward preferences, and details such as shirt sizes and shipping addresses. When we do, you’ll be able to choose whether you want each of your rewards, or prefer that we donate that part of your pledge to supporting more classrooms!
  • How do I tell you which rewards I want (e.g. STICKER vs MAGNET, SHIRT/TOTE/MUG)?

    As long as your pledge level includes the rewards, you don’t have to do ANYTHING until the campaign is over. Once it ends, we’ll contact you to get more details about your reward selections, and details such as shirt sizes and shipping addresses. You’ll be able to tell us which rewards you want!
  • In the PICK 2 and PICK 3 reward packages, can I mix-and-match?

    Absolutely! In the PICK 2 and PICK 3 reward packages, you can choose whichever items you want. Just want t-shirts? No problem. Want 2 mugs and a tote bag? You’re in charge. Once our Kickstarter campaign ends, we’ll contact you to get more details about your reward selections, and details such as shirt sizes and shipping addresses. When we do, you’ll be able to tell us which rewards you want!
  • Can I get more than one reward?

    YES! If you would like to pledge for MULTIPLE REWARD PACKAGES, the easiest solution is to set up multiple Kickstarter accounts. You’ll need a different email address for each account, but all of them can link to the same Amazon account to make payments.

    However, if you decide to do this, PLEASE don’t forget to check the other email account once the campaign ends, so that we’ll be able to reach you, and to get the information we need to fulfill and deliver your rewards! (If you don’t check the other email account often, we suggest setting it to auto-forward to an account you DO use.)
  • When will you share the designs for t-shirts, etc?

    SOON! We expect to share the t-shirt, mug, tote bag, sticker and magnet designs during the first two weeks of our campaign, so stay tuned! We’re pretty excited: we’ve got some fun, exclusive designs that will ONLY be available through this Kickstarter campaign, including both vintage and new designs!
  • What about families or classrooms that don’t have computers or web access? You should also be on [MOBILE PHONES / ANDROID / XBOX / PLAYSTATION]!

    We agree! Even being on the web won’t ensure that we’re accessible to ALL children — which is why, when we passed our initial $1 million goal, we announced a STRETCH GOAL.

    If we’re able to reach $5,000,000 before July 2, we will also bring the Reading Rainbow app to: mobile phones, Android devices, selected game consoles (e.g. XBOX, Playstation) and some popular set-top boxes (e.g. Apple TV, Roku).
  • You should also add [WINDOWS TABLETS, NINTENDO WII, ETC] to the list!

    If there are platforms that will make us accessible to MANY more children, we’ll do our best to add them to the list. For our initial stretch goal, we’ve focused on the platforms that are available in the highest numbers of homes, but we know that there will always be more platforms worth considering. Our team will look into it!
  • Do reward subscriptions expire? Can I activate mine later?

    If your rewards include a free subscription, they will NOT expire — so if you want to save them for a year or two until your children are the right age for Reading Rainbow, you can!
  • Will a Reading Rainbow subscription work ACROSS ALL PLATFORMS, or will I need to different accounts (and subscriptions) for the WEB and APP versions?

    YES! All Reading Rainbow subscriptions will work across ALL available platforms — tracking each child’s progress, books read and achievements. You’ll be able to use the same login on the web and in the tablet app — and, if we reach our next stretch goal, across all of the other platforms as well!
  • Is my pledge tax-deductible?

    Generally speaking, Kickstarter pledges aren’t tax-deductible. (This is one reason it’s called a PLEDGE instead of a DONATION.) Since Kickstarter projects offers reward packages in exchange for pledges, your pledge is considered to be a transaction, rather than a donation. But we hope that won’t keep you from getting involved -- even if you just pledge $5!
  • Is Reading Rainbow a non-profit or 501(c)(3)?

    As of now, Reading Rainbow is run through RRKidz, a for-profit company — just like Barney, Dora, and many other great educational programs! However, we are exploring non-profit status as a possible model for the future.
  • How can I volunteer to help?

    We’ve gotten SO many emails from backers asking what they can do to help support this campaign and the mission of Reading Rainbow — and we can’t thank you enough!

    We’re working on a system right now to gather information from anyone who wants to volunteer their time, energy or talent to help the campaign, and we’ll have more information soon.

    Until then, please help us spread the word: we’re hoping to get as MANY people as possible to join the effort. Even $5 makes a difference!
  • Will it be available everywhere / every country?

    YES! The Reading Rainbow app and service WILL be available everywhere in the world, unless the countries themselves have regional restrictions. We have no plans to limit where Reading Rainbow can be accessed.

    However, while this Kickstarter will help us ensure that Reading Rainbow is AVAILABLE everywhere, the funds raised in this Kickstarter campaign will be used to provide FREE ACCESS to classrooms in the United States and Canada.

    If you live outside the United States or Canada and want to guarantee that a specific classroom or school get free access, consider the ADOPT A CLASSROOM or ADOPT A SCHOOL reward packages, which can be used to sponsor classrooms and schools anywhere in the world.
  • Will Reading Rainbow be available in other languages?

    We would love to expand the reach of Reading Rainbow, and are exploring possibilities to add foreign language books into the Reading Rainbow app. As of now, we have no immediate plans to translate the application itself (i.e., the user interface) into non-English languages.
  • What age is this for? Will you make it for older children?

    Like the original television series, we believe Reading Rainbow’s app and content are best suited for 3-9 year olds. (However, we find that many older children enjoy the app too!) This is also a difficult question, since reading level is not actually tied to AGE: many children between 3 and 9 read at, above and below grade level.
  • Will the theme song be back?

    Of course it will. It never left.

The Reading Rainbow App: New Customers

  • Does the Reading Rainbow App just play videos from the original TV series?

    No! This is a completely new project, with HUNDREDS of quality children's books, original video field trips and much more! We feature nearly 400 books and over 100 ALL NEW videos, with new content added every Friday. We do include some segments from the Classic Reading Rainbow series…they were just too nostalgic and fun to leave out!
  • Where can I get the app?

    Reading Rainbow is currently available on iPad and Kindle Fire. Other Android platforms and a WEB version are coming later in 2014.
  • What kinds of books are in the service?

    Quality books… REAL BOOKS. These are books you can find in print at book stores and online. They are meant to be read by kids; we feature great narrators and light interactions as a way to enhance the storytelling, not to replace it. Your children will recognize many of our books from their classrooms and libraries (and from the many awards they have received).
  • Is the App free?

    The App is FREE TO DOWNLOAD and for your child to explore, watch some videos and read up any 5 books from our library. To get unlimited access we offer monthly and 6 month subscription options.
  • How much does the subscription cost?

    Subscriptions for either iPad or Kindle Fire are $9.99 monthly or $29.99 for 6 months. The 6 Month option is the greatest value at a 50% discount (only $.16 per day!). Both of these options automatically renew for your convenience.
  • Is there a limit to how many books my child can read each month?

    Nope, our service is UNLIMITED! To save space on your device we've designed Reading Rainbow to allow kids to "check out" 5 books at a time (just like your local library). After reading a book, they simply return it by dropping it into the return slot in their backpack.
  • Can my child read books offline?

    Yes! Kids can "go anywhere" with the books already in their backpacks, even if there is no wi-fi signal around. Once back in wi-fi range they can continue to look for more books, watch videos and explore the islands.
  • I have more than one child. Do I need to buy separate subscriptions for each one?

    Nope! Each subscription includes 5 separate profiles. So each of your children can enjoy their own backpack and sticker island!
  • Can my iPad and Kindle Fire share one subscription?

    Currently our iPad and Kindle Fire subscriptions are separate, however we are working on ways we can offer a unified subscription option for families who have both devices. Stay tuned!
  • How do you address safety? Is the Reading Rainbow App a safe environment for my child?

    Reading Rainbow has been the most trusted brand for children's literacy for 30 years and we are proud to be bringing quality literature into a digital space that is safe for kids. We take their safety and privacy very seriously; information is stored with the highest level encryption software and we NEVER exchange or sell information to third parties. We are fully compliant with the Children’s Online Privacy Protection Act (COPPA). To learn more, please see our Privacy Policy.

The Reading Rainbow App: Existing Customers

  • Important Information About App Update 1.93

    As a paid subscriber who updated to version 1.93, you’ll probably open the App and see the Reading Rainbow logo – if so, you’re all set!

    But if you see the orange SUBSCRIBE NOW button you’ll need to reactivate your subscription with just 3 easy steps:

    1. In the App, tap the SUBSCRIBE button in the bottom left corner

    2. Tap “restore”

    3. Enter your Apple ID password

    YOU'RE GOOD TO GO! You’ll be back enjoying hundreds of books and videos before you can sing “Butterfly in the Sky!”

  • How do I transfer my existing Reading Rainbow subscription to my new iPad or Kindle Fire?

    Congrats on your new device! First, make sure you are using the same Apple ID (or Kindle Fire, make sure you are using the same Amazon Email log in).

    1. Download the Reading Rainbow App and launch it.

    2. Type in your name, choose your 3 interests and select your gender.

    3. On the following "For Your Parents" screen, log in with the same email address you used previously and touch the RESTORE button. Your subscription is good to go!

  • Can I upgrade my current monthly subscription to the 6 month subscription option?

    Yes! We recommend the 6 month subscription since it is by far the best value at less than $5 per month!

    Upgrading on your iPad:

    1. Go to the App Store on your iPad.

    2. Tap "Featured" at the bottom of the screen.

    3. Scroll to the bottom of the page.

    4. Tap the Apple ID button in the lower-left corner. (If you are not signed in, tap the Sign In button, and sign in with your Apple ID. Then, scroll back to the bottom of the page, and tap the Apple ID button.)

    5. Tap the View Apple ID button.

    6. Enter your password and tap OK.

    7. From the main account page, scroll down and tap Manage Subscriptions. If you don't have any active app subscriptions this button will not be displayed.

    8. Here you'll have the option to manage your current subscription.

    Upgrading on your Kindle Fire:

    1. From within the Reading Rainbow App, tap the "settings" gear in the lower left corner of the screen. This will take you to the Amazon log in screen in your browser.

    2. Log in with your Amazon password.

    3. Here you'll have the option to manage your current subscription.

  • How do I cancel my subscription?

    We're sorry to see you go! By default, subscriptions are set to renew automatically for your convenience. Although active subscriptions are non-refundable, you may cancel automatic renewal at any time. Here's how:

    On your iPad:

    1. Go to the App Store on your iPad.

    2. Tap "Featured" at the bottom of the screen.

    3. Scroll to the bottom of the page.

    4. Tap the Apple ID button in the lower-left corner. (If you are not signed in, tap the Sign In button, and sign in with your Apple ID. Then, scroll back to the bottom of the page, and tap the Apple ID button.)

    5. Tap the View Apple ID button.

    6. Enter your password and tap OK.

    7. From the main account page, scroll down and tap Manage Subscriptions. If you don't have any active app subscriptions this button will not be displayed.

    8. Here you'll have the option to turn off auto-renewal for your subscription.

    On your Kindle Fire:

    1. From within the Reading Rainbow App, tap the "settings" gear in the lower left corner of the screen. This will take you to the Amazon log in screen in your browser.

    2. Log in with your Amazon password.

    3. Here you'll have the option to turn off auto-renewal for your subscription.

  • I’m having problems with my app. Can you help?

    Yes! We're here to help! Feel free to get in touch with our support team. You can even contact us from within your Reading Rainbow App:

    1. Tap the "settings" gear in the lower left corner of the screen.

    2. Tap "need help?"

    Please be as specific as possible in your description of the problem. Typically, someone will get back to you within 24 hours.

  • I’m having trouble downloading a book on my iPad, help!

    If you are experiencing any of the following symptoms, please follow the suggestions below.

    • Symptom: A book appears to download to the backpack, but you cannot tap and open the book.

    • Symptom: A book starts downloading in the backpack, but the green progress bar resets and it starts downloading again.

    • Symptom: A book starts to download but then you get a message that says "there was an error downloading, please close the backpack and try again.”

    • Symptom: A book starts to download in the backpack and you navigate away during the download to browse around, only to come back to the backpack and the book has disappeared.

    The most likely culprit is that the book is taking too long to download and a timeout error occurs. This can happen for any number of reasons. The following seems to work for most people:

    1. First, reset the app by force closing it: double tap the home button and then swipe up on the screenshot of the app. Then re-launch the app and try again.

    2. When you try to download a book, download 1 book at a time and watch the download progress in the backpack (as opposed to leaving the backpack and browsing around which could bog down your internet connection). Some books are large files (> 10 MB) so let them download 1 at a time and wait for each one to complete. Observe the progress indicator and watch for any errors.

    3.Make sure your iPad stays on and the app is in the foreground during the download. You can control this by changing the Auto-Lock setting. Go to Settings > General > Auto-Lock. Set it to the longest time or to Never to make sure the iPad doesn't go to sleep.

    4. Your iPad may be getting full. Check your storage by going to Settings > General > Usage. We recommend having at least 500 MB of available space.

    There are also network factors outside of our control that could cause books to not download properly. These are additional suggestions to help you troubleshoot if the issue persists:

    • Try downloading from a different network. For example, try at home, at work, school, etc.

    • Sometimes networks can slow down by many people using it at the same time (e.g. others watching movies online). Try again at a different time when you know the network isn’t being used heavily.

    • Make sure you can access other internet sites and that your internet traffic isn't being blocked by any network or security rules.

    • Double check your connection speed. There is a free app you can download called "Speedtest.net" that will give you diagnostic information on your download speed. Download speeds slower than 0.5 megabits per second (Mbps) can have variable results.

    If you still cannot get it to work, contact us and we’ll be happy to help. If you can, please provide the following information to help jumpstart our investigation:

    1. Do a speed test and tell us the results.

    2. Tell us where you are located (City/State/Country).

    3. Please tell us about your internet connection. Is it Cable/DSL/Cellular/Satellite? Are you at home/school/office?

  • Are there subscription discounts available for schools and libraries?

    Not just yet...but we've listened to the growing number of teachers and librarians who have expressed interest and we're working on it! Look for education discounts by the end of 2014.

Classic Reading Rainbow (The TV Series)

  • Where can I find the full-length episodes of the Reading Rainbow Classic series for my kids?

    You can download all 152 classic Reading Rainbow episodes on iTunes right now! Amazon offers 25 episodes to stream instantly as well.  Both feature the ALL NEW Reading Rainbow Collector’s Edition, a fun way for us grown-ups to look back with LeVar at our 30 years together.
  • Can I purchase Reading Rainbow Classic DVDs or streaming for my school or library?

    Yes! Get it from one of our many resellers (or contact us directly and we'll help you out).
  • I was a Reading Rainbow Kid, and did one of your famous

    We are so happy to hear from you! Please get in touch and we will gladly help figure it out.

General Questions

  • Is LeVar Burton really involved in RRKIDZ, Reading Rainbow and the APP?

    Yes! LeVar has an active and daily role curating books, creating new video field trips and managing the day-to-day operations of the business. You can TRUST that he is with you and your child every step of the way.
  • How do I reach LeVar Burton?

    Call him on his cell phone! Just kidding. The best way is to reach him is through his Twitter account, @LeVarBurton. You can leave a message on our contact page, however we can’t guarantee that he’ll see all of them. Fan mail? Send to RRKidz, 13547 Ventura Boulevard, #209. Sherman Oaks, CA 91423
  • Can I get an autograph of LeVar Burton?

    LeVar gets a lot of fan mail and requests. It’s very hard for him to send autographed pictures to everyone who asks. He decided long ago not to use services that send “autographs” of stars when really it’s a machine that creates them. He really loves his fans and makes many personal appearances throughout the world all year long where you can meet him, get a picture and get a real autograph.
  • I have a book or an idea for one. Can I send it to you?

    Thank you for your interest in submitting your book to Reading Rainbow! Due to the overwhelming number of requests we have received, we are not currently accepting unsolicited manuscripts from authors directly. Authors must have a publishing agent in order to submit to Reading Rainbow. Your agent must submit the book using the following guidelines:

    • Submit by mail to: RRKIDZ, Inc., 13547 Ventura Blvd., Suite 209, Sherman Oaks, CA 91423.

    • We are not able to personally respond to unsolicited submissions unless we're interested in publishing.

    • Given the volume of proposals we receive, we are unable to return materials submitted. Please do not include originals of any sort or any materials of value.

    PLEASE NOTE: These guidelines are for informational purposes only and do not constitute a solicitation of any manuscript, artwork, transparencies, or other material. Submission of any materials shall be done at the author/illustrator's own risk of loss or damage. RRKIDZ, INC is under no obligations whatsoever to read, comment, publish, return or respond to your submission. By submitting your proposal and work, you are unequivocally representing and warranting that the material is 100% original and not in any way plagiarized from another or nor a derivative of another work and that you have full and complete unequivocal legal rights of ownership and of authority to submit, negotiate and conclude arrangements for selling, licensing or in any other way transacting a business arrangement with RRKIDZ relating to the project. You hereby indemnify RRKIDZ, INC and its associates, employees, contractors, investors and all other parties connected to RRKIDZ from any damages that may be incurred by submitting this work, by RRKIDZ publishing this work pursuant to a legally binding agreement to be negotiated at RRKIDZ INC's sole discretion. You agree and acknowledge that RRKIDZ, INC receives numerous opportunities and submissions and cannot be held in any way liable or responsible for publishing other author/illustrators material that from your point of view is similar to your own submitted work.

  • What other products will come out from Reading Rainbow?

    We have several projects in the works designed to help your child get the most out of reading. Contact us or sign up for our newsletter to get the latest information about Reading Rainbow and our products.